The US consumer is "stressed" but spending on cats is "on fire" according to General Mills
Cereal and packaged food giant General Mills reported earnings this week and the read from the was unambiguous: the consumer is stressed, staying stressed, and the company is planning around it rather than hoping for a turn.The core messages is that they don't assume any improvement.Dana McNabb laid it out directly: "What we are anticipating is that as we go into this new fiscal year, the consumer is going to continue to be pressured.
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